I can’t really remember how it all started. It was probably some random link that I bumped into, on the giant flowing RSS river.
I found myself at the Google Image Labeler, laid out with the usual g-fashion: minimal, practical, charmingly 1999 (do their designers have to sign a contract promising to avoid all current design trends?)
I signed in with a nickname, and was initially confused by the interface. What does ”off limits” mean? Why does my partner keep passing? And what the hell is that little tiny thumbnail? Google actually expects me to label that?
Eventually something other than rational thought took control of my brain.
Early adopteritis?
Hard-wired competitive streak?
Severe obsessive-compulsive disorder?
Chronic time-wasting tendencies?
An urge to masturbate my brain in public?
A longing desire to make the Web a better place to live?
All of the above?
I soon fell into something resembling a trance (and let me point out I’m not a hardcore gamer, simply because I do not want to go there). I began to have an out-of-body experience. My hands typed out the simplest words possible — ”man,” ”people,” ”black,” ”animal,” ‘’square,” ”object” and so on, seemingly before my brain could move on to more descriptive and accurate expressions, such as ”millions and millions of stars forming a rich purple crystalline cosmos,” or ‘’some sad suited saps smiling trying their hardest to smile at trade conference dinner in Best Western,” and pointlessly so on.
It’s pointless, because to truly win the game of labeling, you have to boil everything down to simplest elements. Yes, your knowledge of the world occasionally comes into play, but mostly it’s about nailing it with as few keystrokes as possible.
A lot 0’s and 1’s have already been spilled about this being Google’s underhanded attempt to create a Web sweatshop. Evil Google, recording every keystroke and click, bombarding me with ads, outing innocent Chinese dissidents and Brazilian undesi. Oh Big Brother of our worst nightmares, you tricked me into using your search, giving you access to my spreadsheets, archiving and cataloging all most intimate mails and chats. You had everything you need to profile me, but you had to have more. You have not only put me to work for you, deceiving me with your little game for little points, you are trying to read my thoughts.
Seriously, though, there are no alarms and no surprises. I have freedom of choice. I could have closed that window and moved on, never to label another speaker, machine part, or galaxy.
But no. I had to label on, until I was KING OF THE IMAGE LABELING HILL!
And I did, of course. I was king, I tell you. For at least one brief google-second.
While my opponents in the West were sleeping, I was in the East, making my way steadily up the list. I evolved new digits, that blurred across the keyboard as I encountered nameless partners with whom I could mind-meld and match labels in one fell swoop.
It was a Sunday afternoon when I finally reached reached the pinnacle. But funnily enough, the thrill of victory simply wasn’t enough. NO. I wanted my opponents to awake and see my trails in the distance. I wanted them to weep at the gap I had created between them and me.
I thwacked away each PSP cover, each obscure document, each MAN (person, people, suit, tie), WOMAN (girl, chick, mother, smile) and CHILD (kid, infant, baby, toddler, infant). I was an invincible taxonomist (there, I said it).
Then it happened, in a flash. I had been on top, at 20,5700 points, and suddenly with no warning, a new labeler on the block streaked by with nearly double the points. Where did he/she come from? How did he/she/it get so far, so fast? Oh, cruel fate.
Naturally I immediately went to Google for answers. ”Google Image Labeler Hack/Crack” was my query, but no dice there. The closest I came to evidence were discussions about the Creator, Louis von Ahn, and a brilliant presentation in which he lays the foundations for Human Computation, at … wait for it … Google.
I was impressed, awed, bemused, but not satisfied. And to be honest, I couldn’t kick my labeling habit so easily.
Which is what saved me in the end. As I returned to labeling, I noticed a curious trend. Whereas my previous labeling partners (the sharper ones) averaged about 3 guesses per 5 seconds, I began to encounter partners who were bagging 10, 15, 20 labels in 5 seconds. Not humanly possible, right? That clinched it. As a mere mortal, I didn’t stand a chance against these cyborgs.
You would think that Google would have come up ways to thwart the bots here (or were they thousands of monkeys banging in unison on their keyboards?). Then again, maybe this is what Google wanted all along: bots coupled with humans, working as fast as possible to catalog the world. In the end, it’s all good for Google.
In the end, Mr. von Ahn, you have created a monster, and the beast is within me (us, people, mankind, sentients …)

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